Duda Melzer is a famed businessman who comes from Brazil in South America. He was born in the vast nation in the spring of 1972. His birthplace was Porto Alegre, Rio Grande do Sul’s biggest city and capital. “Eduardo Sirotsky Melzer” was his full name at birth. Duda is a nickname. Melzer currently works as the president and chairman of the prominent media company Grupo RBS. Grupo RBS has been in business since the end of the summer of 1957. The primary focus at Grupo RBS is on multimedia communications. Although Melzer works for Grupo RBS, that in no way means that he’s not involved with any other notable firms. He’s also e.Bricks Digital’s chairman. e.Bricks Digital is an established investment company that’s located in southeastern Brazil. Its main office is in Sao Paulo. e.Bricks Digital concentrates on the digital realm. When Melzer isn’t hard at work with Grupo RBS and e.Bricks Digital, he puts his attention on e.Bricks Ventures. He’s a shareholder for the organization. The company’s priorities are private equity and venture capital topics.
Duda received his education in both South American and North America. He completed his studies at PUCRS (Pontifical Catholic University of Rio Grande do Sul) back in 1998. His degree subject was Business Administration. He then headed to the United States to get an education at the prestigious Ivy League institution Harvard University in Cambridge, Massachusetts. He earned a Harvard MBA (Master of Business Administration) degree in 2002.
He started working in his home nation in the franchising and financial worlds not too long after leaving Harvard University. Melzer then secured jobs back in the United States. He worked for Top Box Media, a New York-based media agency. He was the agency’s CEO. He also worked at the Delphi Corporation as a senior analyst.
In a live broadcast to the over 6400 employees, Duda Melzer officially took over as Executive President of the RBS Group on Tuesday, June 3rd, and strengthened his commitment to the Group’s technological development while still retaining the human dimension in the three pillars of its business – communications, digital, and business education.
Retaining the Group’s core values is extremely important to Duda Melzer, who stressed that his greatest commitment was to ensure that RBS was a special place for all of them to work. “I am fascinated with the soul of this company, with the dynamism of our industry, but mainly by the impact of it in the lives of people. I learned that this is a company driven by challenges, made by people passionate about what they do”, Melzer stated in his address.
Nelson Sirotsky, the former Executive President and Melzer’s uncle, will remain on the Board of Directors and the Editorial Committee of RBS Group. Sirotsky has been with the company for 41 years, the last 21 of which were as head of the Group’s Executive Presidency. Despite his different role, Nelson Sirotsky will still be critical to the success of the Group’s management.
The inaugural ceremony was attended by 450 people, with Yamandu Costa performing the National Anthem, and Fernanda Montenegro delighted the entire celebration. The event also included RBS company history, photos, and tributes, including a memorable tribute to Ione Sirotsky, wife of RBS’ founder Mauricio Sirotsky Sobrinho (both now deceased), former company Presidents Jayme Sirotsky and Nelson Sirotsky, and the new CEO, Eduardo Sirotsky Melzer.